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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Why Is Branding Essential For B2B Sites?

Why Is Branding Essential For B2B Sites?

In this age of digital transformation, marketers are relying more on their branded websites to drive growth and increase buyer engagement. This infographic from Commerce Shop highlights key stats on the importance of branding in B2B and how it can influence a buyer’s decision-making process and drive greater sales.
Counting Down The Top 10 B2B Marketing Trends For 2021

Counting Down The Top 10 B2B Marketing Trends For 2021

With a new year bringing new challenges, marketers are exploring strategies such as referrals, search engine marketing and brand awareness to connect with audiences in 2021. These trends and more are spotlighted in this infographic from SageFrog Marketing Group, based on recent research in the company’s 2021 B2B Marketing Mix…
2021 B2B Marketing Resolutions

2021 B2B Marketing Resolutions

When we built out our personal and professional 2020 resolutions, we had no idea what was about to come. The COVID-19 outbreak turned our lives upside down, creating new challenges for us to overcome. For this year’s edition of our annual B2B Marketing Resolutions piece, we asked some of our friends in the B2B community to share what they learned…
Advertiser Checklist For Success: Retargeting

Advertiser Checklist For Success: Retargeting

With the start of the new year, leveraging retargeting tactics to get more bang for your marketing efforts and ad spend is important than ever. This infographic from Linkedin includes some tips and best practices for marketers to improve their websites, videos and lead generation forms and create tags to…
2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships

2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships

This year's Database Strategies & Contact Acquisition Benchmark Survey Report showed B2B teams are making their databases a top priority, with an emphasis on refining and enhancing current approaches. According to the 2021 survey, 28% of marketers have a database acquisition strategy with significant room for improvement, down from nearly 50% last year. This report highlights the current state of…
No More ABM FOMO: Insights From New TOPO ABM Research

No More ABM FOMO: Insights From New TOPO ABM Research

Aired On: February 4, 2021 @ 2 PM ET / 11 AM PT Do you have ABM FOMO? Are you falling behind your competitors? Or are you ahead of the curve but not getting enough credit? Find out where you stand as we kick off 2021.Join RollWorks, TOPO (now Gartner) and Demand Gen Report for this exclusive webinar on February…
What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized interactions with buyers has dramatically increased in 2020. According to Demand Gen Report's 2020 Buyer Behavior Study, 76% of buyers are expecting more personalized attention from marketers and salespeople because they want to develop an intimate relationship with the people/brand marketing to them. Some marketers…
The 90-Day Roadmap To Full-Funnel ABM

The 90-Day Roadmap To Full-Funnel ABM

This E-book follows a new CMO's journey as they quickly transform their outdated approach of relying on old-school lead generation programs that don't perform in today's world. It provides prescriptive insights from ABM veterans and offers specific guidance to build a more targeted approach for the right audience and then apply an integrated strategy across multiple channels and business functions…
21 B2B Lead Gen Strategies To Aid Your Marketing Efforts

21 B2B Lead Gen Strategies To Aid Your Marketing Efforts

With 2021 right around the corner, B2B marketers need to ensure their lead generation strategies are providing the highest quality leads possible. This infographic from SalesIntel spotlights 21 strategies, formats and tactics marketers can adopt to improve their lead generation efforts.
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