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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2020 B2B Innovator Awards Report

2020 B2B Innovator Awards Report

The fourth-annual B2B Innovator Awards spotlight a new class of 31 innovative and agile B2B marketers who rose to the top during unprecedented times to better reach and resonate with their audiences and drive company-wide success. These 2020 Innovators may represent a wide range of industries, roles and brands, but they all had one common goal this year: To lead…
2020 State Of Content Curation & Repurposing: A Close Examination On How Content Marketers Can Reach Wider Audiences & Buyers With Less

2020 State Of Content Curation & Repurposing: A Close Examination On How Content Marketers Can Reach Wider Audiences & Buyers With Less

In this virtual-only world, content is more important than ever. However, withslashed budgets and small teams, creating more content may not be feasibleto keep up with voracious demand. Results from Demand Gen Report's 2020 Content Preferences Study showed that buyers are not only leaning even harder on content to educate themselves, but they are also demanding and expecting richer content…
How To Win Business With B2B Video Marketing

How To Win Business With B2B Video Marketing

Video is making waves in the B2B space, with many marketers leveraging it to market products, services and events. This infographic from One Productions explores how video is being used forlead generation, brand awareness and customer education, and highlights the benefits of using the medium.
Owner’s Manual For The Modern Demand Gen Engine

Owner’s Manual For The Modern Demand Gen Engine

Everything we know about demand generation is changing — at least, that's how it feels some days! The channels are shifting significantly, so it's more important than ever to get the fundamentals solid. In this E-book, you'll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today's…
8 Vital Types Of B2B Marketing Content

8 Vital Types Of B2B Marketing Content

Content is king, but deciding which type of content best fits your business website strategy can be challenging. This infographic from the Bynder Group highlights eight different types of effective website content you can use to build your brand and drive revenue.
2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies

2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies

As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken the utmost priority. With this shift, most companies have reinvented or started to reinvent their strategies to include more account-based programs in their marketing strategies. As a result of these trends, companies in 2020 are doubling down on ABM as a means of reaching and…
B2B Tech Content Marketing Trends

B2B Tech Content Marketing Trends

Research shows that 75% of tech marketers said their organization will product more content thisyear, compared to last year. This infographic from IDG highlights trends in content usage and effectiveness in the tech industry.
Simplifying The Complexities Of ABM For Enterprise Organizations

Simplifying The Complexities Of ABM For Enterprise Organizations

These challenges are the result of account-level activities and engagement hidden across multiple platforms or even multiple instances of the same platform.Further, audiences suffer from target account over-marketing, and marketers suffer from compounded platform costs. This E-book will explore: Why the current ABM "best practice" disconnect exists and the risks of a one-size-fits-all approach; Common challenges hindering organizations from building…
How Technographic Data Could Boost Sales

How Technographic Data Could Boost Sales

B2B organizations rely on marketing technology in their daily operations, and that technographic data can prove invaluable insights for marketers looking to engage those people from those companies. This infographic from TD Insights spotlights how B2B organizations are using and benefitting from technographic data.
The State Of Integrated Marketing In B2B

The State Of Integrated Marketing In B2B

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign can be one of the most effective ways to engage prospects and move them along their purchase journey. A new study from Demand Gen Report and True Influence found that while the…
B2B Digital Marketing Trends In 2020

B2B Digital Marketing Trends In 2020

As B2B marketing continues to grow in the digital space, marketers are adopting new technologies, strategies and innovations to meet the needs of the consumer. This infographic from Digital Marketing Philippines provides insights into the latest trends happening in B2B digital marketing and the strategies that cater to the consumer…
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