COVID-19 Update
Subscribe

Charge Into 2021: 5 Steps Revenue Teams Can Take Now To Prep For Their Best Year Ever

Aired On: December 10, 2020 @ 2 PM ET / 11 AM PT

This session provides an actionable roadmap for marketing teams to fine tune their go-to market approaches to maximize revenue impact for a strong start to Q1.

Some of the specific steps covered include:

  • How to leverage intent data and intelligence to target and reach the right audience;
  • Strategies to build effective segmented campaigns to distinct audiences, including by industry, company size and role;
  • How to reach and influence target accounts and buying committees with targeted advertising to build brand preference at key stages of the journey;
  • Models for integrated plays that use an orchestrated mix of chat, email, web and social to create engaging experiences; and
  • How to measure and track the results from different channels and apply the insights gathered into future motions.

Speaker(s)

Justin Keller Justin Keller 
Terminus


Andrew Gaffney Andrew Gaffney
Demand Gen Report

View Now: