COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

The B2B Practitioner’s Guide To Data-Fueled Marketing

The B2B Practitioner’s Guide To Data-Fueled Marketing

For successful B2B organizations, keeping a pulse on customers' changing needs is critical. In today's digital environment, 87% of customer experience (CX) professionals say customer feedback is more important than ever. Gathering and acting on feedback throughout the customer journey can help B2B organizations: Stay in touch with what is happening in their customers' worlds; Uncover new market opportunities and…
Connect With Today’s Buyer In Channels They Find Most Effective

Connect With Today’s Buyer In Channels They Find Most Effective

With buyer expectations constantly shifting, connecting with them is becoming more challenging for B2B marketers. This infographic from Outreach.io identifies the key social channels marketers can leverage to improve their buyer targeting and personalize their messaging and engagement to reach their prospects.
Lead Scoring Simplified: Using Data & AI To Focus On Your Best Leads

Lead Scoring Simplified: Using Data & AI To Focus On Your Best Leads

Aired On: March 24, 2021 @ 2 PM ET / 11 AM PT The self-serve digital buyer journey has empowered buyers while challenging marketing and sales operations to effectively identify which people and buying groups should be prioritized for sellers. To do this effectively requires looking beyond traditional lead scoring methods and incorporating all of the relevant buying signals. Join…
How To Build An Enterprise Marketing Strategy With B2B Intent Data

How To Build An Enterprise Marketing Strategy With B2B Intent Data

For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data—insight into what actions customers take directly on an organization's website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect…
2021 Channel/Partner Marketing Benchmark Survey: To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack

2021 Channel/Partner Marketing Benchmark Survey: To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by Demand Gen Report and Channel Marketer Report, more than 90% of company executives and channel leaders expect to increase revenue directly attributed to their partner ecosystems this year. In addition, respondents noted…
15 Essential Content Strategy Insights For 2021

15 Essential Content Strategy Insights For 2021

Content is still king in 2021, especially with physical events and meetings on pause and digital transformation in high gear. Looking to up the ante on your content marketing strategies? This infographic from Insights For Professionals spotlights fifteen insights to help bolster your content strategies, including stats, pain points and…
Achieving Personalized ABM at Scale–YES, It’s Doable!

Achieving Personalized ABM at Scale–YES, It’s Doable!

Aired On: March 10, 2021 @ 2 PM ET / 11 AM PT Now on-demand, we're showcasing a panel of inspiring women who have established themselves as B2B marketing leaders through their success-leading, game-changing marketing and account-based programs. We will discuss how to engage the buying committee within your target accounts by creating personalized campaign destinations that accelerate the decision-making…
What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival

What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival

Aired On: April 12, 2021 @ 2 PM ET / 11 AM PT 2021 Channel Research Uncovers 7 Ways to Enhance the Partner Experience & Optimize Your Program If you're a channel leader trying to identify where your partner program is falling short or how it could produce better results — this webinar is for you. Channel partners are longing…
5 New B2B Customer Engagement Strategies

5 New B2B Customer Engagement Strategies

With the acceleration of digital transformation kicking into full force in 2020 and buyers' needs changing by the day, marketers must take a more creative approach to engaging their customers. This infographic from LinkedIn highlights five new internal and external strategies B2B teams are implementing for optimal customer engagement in…
10 Marketing Trends For 2021

10 Marketing Trends For 2021

As B2B marketers gain a foothold in 2021, they must keep track of ongoing industry trends to stay ahead of the game. This infographic from Liana Technologies highlights 10 different trends, strategies and types of content that have helped B2B marketers get a head start in 2021.
The State Of Email Marketing

The State Of Email Marketing

Email marketing continues to be a top engagement channel for B2B marketers, with 89% of marketers stating they believe their email marketing strategies are successful. This infographic from Campaign Monitor highlights some statistics about effective email tactics and key metrics for measuring email campaign performance.
Subscribe to this RSS feed