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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Increasing ROI by Cleansing, Appending, Refreshing and Segmenting Your Data

This E-book presents case studies, models and real-world examples of companies that have committed to data hygiene and the results they’re achieving. Even technologically savvy brands stand to gain, as is demonstrated by a major marketing automation provider that more than tripled campaign results after a data do-over. Additional insights from B2B process experts highlights methods for expanding data into…

Metrics That Matter For BtoB Demand Gen

Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view and interpret complex sales and marketing data easily, many companies decided it was too complicated and instead use the limited reporting their CRM systems provide. Fortunately, new dashboard tools allow professionals to easily access data, and adjust campaigns in real time. In this E-book: Learn…

The Missing Link In Demand Generation

How to turn social media into a profitable demand generation tool Social media is the fastest growing lead source for BtoB companies today and is currently changing the marketing rules of BtoB organizations. Due to industry discrepancies of what determines an efficient social media strategy, the channel is still a somewhat daunting venture. However, it has been determined that by…

Lead Generation from Start to Finish: A Marketer’s Reference Guide

  Lead generation company emedia lays out a content and media selection process for B2B marketers tasked with lead generation. See how a model B2B marketer, an IT solutions company, goes through the process to maintain a flow of quality leads. Download emedia’s Lead Generation from Start to Finish: A Marketer’s Reference Guide today.

Change the conversation: Managing Social Media in terms of Budget & Performance

The conversation about social media has shifted from “Should we do it?” to “How can we manage it better?” New trends in marketing resource management are allowing superior analysis of social media campaigns, including a full view of product workflow, budget management, and performance tracking. In this E-book: · Learn how to change the conversation surrounding your social media with…

Inside the Mind of Today’s B2B Buyer: What’s Changed and How to Adapt

When: Thursday, August 18, 2011 1:00 PM - 2:00 PM EDT - Register Today In an effort to keep our finger on the pulse of B2B buying behavior, we have recently concluded the research behind the 2011 Inside the Mind of the B2B Buyer survey. In this webinar, we will review the top-line results and give you a sneak peak…

The Best Content For Short Attention Span Theater

Live Date: Sept 7, 11am ET - On-Demand - Watch Now Today's buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. To be successful with this new breed of buyer, solution providers need to drop the sales pitch, and become a valued resource – providing the right content to facilitate the buyer's decision making…

Where Do Virtual Events Fit in Your Marketing Mix?

With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual event experience in order to gain a true understanding of where the market stands. Download this free report, "The Practicalities of Virtual Events" Download Below

Marketing Metrics Workshop Series

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their…

The Model for the New Revenue - Centric Marketer

Live Date: Wednesday, August 3, 2011 1:00 PM - 2:00 PM EDT - On-Demand Measurement is a priority for all marketers but a focus on tactical metrics has kept many marketers from truly proving the value of their efforts. Now for the first time a new study from DemandGen Report has tied together the impact of deeper measurement capabilities with…

5 Steps to Measure Lead-to-Cash Performance

Live Date: Wednesday, August 10, 2011 1:00 PM - 2:00 PM EDT - Register Today Firms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of measurement include web metrics, funnel metrics, as well as opportunity and revenue reporting. With investments in demand…
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