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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Boosting ROI With "Multi-tenant Marketing Automation"

Communicating and distributing corporate marketing campaigns down to and through a network of indirect sales forces and independent partners is a daunting task in today’s complex media environment. To address the unique needs of channel-centric vendors, companies are rolling out “multi-tenant marketing automation solutions.” Companies that implement multi-tenant marketing automation experience a number of perks, including the ability to: Automate…

Building The Business Case For Marketing Automation

Key Considerations & Best Practices To Ensure A Successful Rollout & Optimize Results As more of the BtoB buying process has shifted to the web, marketers are realizing they need deeper intelligence into prospect interests and interactions. Reports on email opens and clicks are a good start, but most marketers are now starting to integrate insights into behavior across web,…

Guide To Demand Generation Consultants

This complimentary download profiles more than a dozen of the top demand generation consultants. Learn more about each organization's vendor partnerships, area of focus, customer landscape and growth metrics. Download Today.

5 Steps to Increase Win Rates & Improve Pipeline Performance

Wednesday, November 16, 2011 1:00 PM EST - Register Today Join Andrew Gaffney, Editor of DemandGen Report, and Business Communications Expert, and Best-Selling Author, Dr. Tom Sant, as they share insights into the latest tools and tactics progressive companies are implementing to keep pace with today's changing buyers – and win more business. In this live webinar, you’ll learn the…

Marketing Automation in 2012: How To Navigate Change and Future-Proof Your Selection

Thursday, November 10th, at 1:00PM (ET) - Register Today B2B marketing is evolving rapidly, with new channels, analytical approaches, and business demands emerging on what seems like a daily basis. At the same time, spurred by market maturation and higher adoption, marketing automation vendors continue to broaden their product and service offerings. Despite these advancements—or perhaps because of them—there’s still…

The Demand Generation Time Machine

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today In this webinar Andrew Gaffney with DemandGen Report, the industry's leading source for trends and benchmarks, will share benchmarks on how leading companies increase market share and revenue by improving their speed to market. The webinar will drill down into the specific impact of: Condensing the time…

The Critical Role of Time in Successful Demand Generation Programs

The savvy, empowered buyer fast-forwards the research process and expects an immediate response from solution providers. According to industry estimates, nearly two thirds of marketing organizations have little or no centralized infrastructure formonitoring and managing campaigns. The reality is, sales and marketing teams that are unable to identify and respond to ready buyers within hours or even minutes risk being…

Data Rich - The Payoff Of Marketing Measurement On Revenue Performance

As marketers are increasingly tasked to deliver more metrics-based insight, analytics tools are helping BtoB organizations compete in the current business climate. While the pressure to justify spend may have jumpstarted the measurement movement in marketing, it is clear that there is a big appetite for insights beyond basic ROI metrics. As the analytics tools and processes available continue to…

The Move From Transactional To Behavioral Marketing

Building The Business Case for An Integrated Customer Acquisition Model The ability to attract new customers at the lowest acquisition cost possible is the key to success in a world where the buyer is making the rules. Moreover, the move from “transactional to behavioral” forces companies to integrate their previously disparate systems and processes. The new rules of business economics…

The Power User's Guide To Successful Webinars

According to the 2010 Lead Generation Marketing ROI Study conducted by The Lenskold Group and eMarketer, 52% of respondents found webinars to be the most effective tactic to generate a vast amount of leads to most likely to convert to sales. However, to cash in on the potential of webinars, marketers must implement efficient best practices such as creating compelling…
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