Infographic: How Online Content Drives B2B Buying Decisions
A recent report by the CMO Council and NetLine reveals that 87% of B2B buyers say online content has a major or moderate impact on vendor selection. But vendors get low marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.
A recent report by the CMO Council and NetLine reveals that 87% of B2B buyers say online content has a major or moderate impact on vendor selection. But vendors get low marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.
