Lead scoring provides data-driven guidance that empowers sales teams to prioritize their resources and maximize conversion. It's a pretty deep subject when you drill down into the nuances of the scoring model, the data requirements, the technology options and implementation obstacles.
Download this guide to:
Gain insight into the nuances of the scoring model;
Identify the components of a good scoring model;
Understand the data requirements;
Evaluate technology options and implementation obstacles; and
