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White Papers

Introduction to Integrated Marketing: Lead Nurturing

Learn the six foundational steps your company can take to set up a successful lead nurturing program, including: Designing a basic lead nurturing program Learning how to refine and expand your program Measuring the progress of your lead nurturing program Download Now »

Introduction to Integrated Marketing: LEAD SCORING

Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy, including: Understanding the fundamentals of lead scoring Learning how to identify the traits that define your ideal sales prospects Building a system that will grow with your organization over time Download Brief Here.

Landing Page Best Practices

For B2B Marketers with long, complex sales cycles, conversion typically means getting a visitor to fill out a form in exchange for something of value: a white paper, a demo or a free consultation. Marketers are challenged to demonstrate their value proposition in a very limited time window. Download this white paper to learn more about the distinct segments of…

Shifting the B2B Marketing Paradigm From Contacts To People

4 Steps For Getting Ready E-marketing tools and tactics have made B2B marketers much more effective at generating leads and building their contact database, but the bar continues to be raised as buying behavior evolves and social media channels become mainstream. In order to connect with B2B buyers in 2012, marketing has to expand beyond thinking about contacts. Gathering email IDs…

A Marketer’s Guide To CRM Integration

This new white paper was authored by David Raab and is offered to DG Report readers by SalesFUSION, a leading provider of marketing software integrated to CRM. Download Today.

The B2B Marketer's SEO Field Guide

Great search engine marketing is an essential component of inbound marketing. Can you potential customers find you? Download this free white paper to learn tips that will help drive more traffic to your web site. Download Now. 

The Open and Shut Case for Content Curation

Content curation is turning out to be a bona fide game-changer. Marketers for a wide variety of brands are seeing impressive results from their curation efforts. For those who are evaluating the pros, cons and “ROI” of curation, this white paper is a collection of evidence that demonstrates its very real benefits. This White Paper includes:· A detailed overview of…