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White Papers

The Missing Link In Demand Generation

How to turn social media into a profitable demand generation tool Social media is the fastest growing lead source for BtoB companies today and is currently changing the marketing rules of BtoB organizations. Due to industry discrepancies of what determines an efficient social media strategy, the channel is still a somewhat daunting venture. However, it has been determined that by…

Lead Generation from Start to Finish: A Marketer’s Reference Guide

  Lead generation company emedia lays out a content and media selection process for B2B marketers tasked with lead generation. See how a model B2B marketer, an IT solutions company, goes through the process to maintain a flow of quality leads. Download emedia’s Lead Generation from Start to Finish: A Marketer’s Reference Guide today.

Where Do Virtual Events Fit in Your Marketing Mix?

With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual event experience in order to gain a true understanding of where the market stands. Download this free report, "The Practicalities of Virtual Events" Download Below

A Clearer View of the New Buyer Via the Cloud

What is the real value of connecting in the Cloud? Understand Buyer behavior by looking at everything and everything that matters to a marketing and sales professional. Learn what you can do in the Cloud to deliver more qualified leads, better data and more revenue. Download the white paper now A Clearer View of the New Buyer Via the Cloud…

Build Lead-Gen Lures with Video

Using Internal Resources and Online Presentation ToolsThis white paper written by DemandGen Report summarizes insights that can make a difference for you (and save you from making costly mistakes). Among other things, it covers: How and why leading BtoB marketers are expanding their use of video in demand generation Why production costs can sometimes be a barrier to increased use…

Ensuring That Your White Papers Appeal to Busy Executive Readers

Six White Paper Features for Reaching the Busy Executive Reader How often do you download a white paper or ebook, impressed by its apparent focus on a pain point that you feel, skim it, then never open it again? As a white paper marketer, you work hard to avoid such disengaged behavior among your audiences. Besides having quality content, your…

Secrets of Successful “From” Names and Subject Lines

“From” names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective “From” name, key factors that affect subject lines, and how mobile and social are changing the game. Download your copy today! Download Now.