Aired On: October 21, 2020 @ 2 PM ET / 11 AM PT In this special edition webcast, we'll be unveiling and analyzing brand new benchmark research looking at how B2B brands are approaching account-based strategies in a post-COVID world. The webcast will spotlight some of the big gaps where B2B brands could be missing the mark in terms of…

Aired On: September 16, 2020 @ 2 PM ET / 11 AM PT 80% of the sales cycle now takes place in digital settings, according to industry analysts. That means it's now up to marketing to move buyers further down the funnel — up to and including the point of purchase. But how can marketers — who have historically focused…

Aired On: August 13, 2020 The reason you create marketing materials is to influence your buyers' decisions. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can't hope to influence those decisions if your messages and content aren't memorable. So how do you create memorable marketing? In…