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Research

The 2017 Content Preferences Survey Report

The 2017 Content Preferences Survey Report

Content consumption habits among buyers continue to shift, and while buying cycles have grown longer and more complex, buyers—like marketers—have less time to devote to researching purchases than in the past. More than one-third of buyers strongly agreed they have fewer hours in the day to read up on potential purchases.It's no surprise that shorter formats, on-demand and bundled content,…
2017 Demand Generation Benchmark Survey Report

2017 Demand Generation Benchmark Survey Report

Increased Pipeline Influence Ups The Ante On Attribution, Reporting & Measurement Doing more with less is a growing reality for most roles and industries these days, and B2B marketers are no exception. The 2017 Demand Generation Benchmark Survey showed that a majority of marketers are expecting budgets for demand generation to rise this year; yet, the rate of increase is…
The Campaign Confidence Gap

The Campaign Confidence Gap

New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers Marketers are expected to drive more leads. Not only that, but there is an increased expectation that those leads must be of the highest quality and from target accounts. The reality is that confidence in demand generation is dipping, according to research conducted by Demand Gen Report and…
The State Of B2B Lead Scoring

The State Of B2B Lead Scoring

How An Aligned Scoring Strategy = Big Payoffs For Marketing & Sales Data-driven approaches to lead scoring are beginning to bear fruit, with the added benefit of better aligned marketing and sales teams. Progressive B2B organizations are seeing big payoffs when it comes to aligning marketing and sales teams on the behaviors that matter to score leads. This, in turn,…
The 2016 ABM Benchmark Survey Report

The 2016 ABM Benchmark Survey Report

Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report's first-ever ABM Benchmark Survey Report found close to half (47%) of marketers surveyed have an ABM strategy in place, and 33% indicated they are planning to implement ABM within the next 18 months. Just 20% said they had no strategy or plans to implement ABM. While ABM has…
2016 B2B Buyer's Survey Report: B2B Buyers Demand Personalization, Seamless Deployment, Peer Review

2016 B2B Buyer's Survey Report: B2B Buyers Demand Personalization, Seamless Deployment, Peer Review

Countless studies demonstrate that today's consumer demands an exceedingly high level of customer service from brands. Our annual survey reveals that B2B buyers are becoming similarly scrupulous when making purchases.According to the results of our Sixth Annual Demand Gen Report 2016 B2B Buyer's Survey, B2B buyers are scrutinizing potential vendors more closely than ever. While timely deployment, personalized messaging and…
The 2016 Lead Scoring Survey Report

The 2016 Lead Scoring Survey Report

Long considered a core component of demand generation programs and a key functionality of marketing automation, lead scoring is seeing mixed success among B2B organizations.Demand Gen Report's "2016 Lead Scoring Survey," fielded in March and April, found an overwhelming majority of marketers (86%) are using lead scoring as part of their demand gen strategy.However, nearly half of those surveyed admitted…