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Research

Content Marketing: Four Key Factors For Developing A Content Mapping Strategy

In today's web-powered B2B buying market, prospects are more informed than ever, making it all the more necessary for marketers to provide a variety of valuable, relevant content for every stage of the buying process. This exec briefing will give you the four crucial ingredients necessary to developing a cohesive, effective content marketing map. Download Now.

Social Media, Demand Gen & Webcasts Converge into “Community Marketing”

While marketing interactions were traditionally based on extending offers and waiting for prospects to respond, the new interactions are based on matching solutions to the needs of the buyer. Download this brief to learn how marketers are using the latest interactive web tools to have immersive social engagements with prospects.

3 Phases of Conversational Marketing: Technology

Essential functionality, criticality of CRM integration and effective approach are key components of enabling marketing technology. Download Part Two of this 3-part series to gain insights from industry experts and also case study examples from new adopters of automation technology to learn how these multi-channel marketing strategies are driving successful conversations with prospects. Please click here to download Part One.

3 Phases of Conversational Marketing: Focus on the Buyer

Conversational Marketing is a process and practice few companies have successfully applied. In trying to make the business case that their offering is better, faster and more powerful, vendors often get stuck in a 1-way dialog focused on their own speeds and feeds. This Executive Briefing shows marketers how to build a truly bi-directional dialogue between prospect and vendor enabled…

Spinning the Spend: Maximizing Control Over Budget Allocation

While marketers were already being asked to demonstrate the ROI of their investments, they are now being challenged to show their direct contribution top-line revenue. Given the increased scrutiny on revenue generation, marketers are quickly shifting their attention from impressions and leads to opportunities and closed deals. In this new paradigm, measurement is critical as marketers need to identify inefficiencies…

Forrester Research: Interactive Marketing Forecast 09 - 14

Acccording to Forrester’s March 2009 US Interactive Marketing Forecast Online Survey, interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. See below to download the full report and access the other insights that…