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2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing

2021 Lead Nurturing & Acceleration Benchmark Survey: Moving Into The Modern Era With Highly Targeted, Account-Based Lead Nurturing

In this year's Lead Nurturing & Acceleration Benchmark Survey, the results overwhelmingly pointed to the modernization of lead nurturing and the nuanced nature that comes along with its evolution. As lead nurturing and its accompanying strategies become a bigger priority, it's simultaneously becoming more challenging. In fact, 56% of respondents said their performance is poor/inadequate or needs improvement, while 84%…
The Rise Of The Front-Line Marketer In Our New Digital Selling Reality

The Rise Of The Front-Line Marketer In Our New Digital Selling Reality

We live in the experience era, in which B2B marketing teams need to deliver the same personalized experiences as their B2C counterparts. Unfortunately, most organizations have struggled to meet the needs of today's digitally-savvy buyers — a trend that was exacerbated by the Covid-19 pandemic. To fuel long-term growth, B2B marketers must adapt our new digital-first realities and embrace buyer-centricity.…
Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement

Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement

As the B2B marketing industry emerges from the Covid-19 pandemic more flexible and digitally focused, organizations are continuing to realize the need for efficient, accurate systems of measurement and attribution. Although marketing teams doubled-down on their tried-and-true tactics in the face of uncertainty, they remain optimistic about improving them over the next several months. As revealed in Demand Gen Report's…
2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

Content is even more critical in our digital-first world. When we conducted our 2020 Content Preferences Survey in February of last year, the world was not prepared for what was to come in the months ahead. Now, a year into a pandemic that rocked our personal and professional lives, B2B organizations have pivoted to virtual engagement and digital content strategies…
2021 Channel/Partner Marketing Benchmark Survey: To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack

2021 Channel/Partner Marketing Benchmark Survey: To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by Demand Gen Report and Channel Marketer Report, more than 90% of company executives and channel leaders expect to increase revenue directly attributed to their partner ecosystems this year. In addition, respondents noted…
B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech

B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech

Marketing automation is continuing its decades-long reign as a household name for most B2B marketing organizations — research shows that 75% of marketers are currently using at least onetype of marketing automation. However, experts agree that these platforms still aren’t utilized to their fullest potential, even after all these years. Many marketers still consider marketing automation as something you can…