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DGR TV

DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch!

Full-Funnel Analytics Key To Boost Marketing Efforts

Full-Funnel Analytics Key To Boost Marketing Efforts

During a video interview at the 2016 B2B Content2Conversion Conference, Captora’s Paul Albright noted that full-funnel analytics was a key talking point for many of the attendees at the event looking to leverage that insight and enhance their marketing initiatives.…
DGR TV: Hana Abaza, Uberflip

DGR TV: Hana Abaza, Uberflip

Content is king, but how effective is it? Hana Abaza, VP of Marketing for Uberflip, highlights how measuring content ROI is a growing concern for B2B marketers in 2015, while also discussing how content is being leveraged to highlight the…
DGR TV: Andrew Davies, Idio

DGR TV: Andrew Davies, Idio

For your content to succeed, marketers need to understand how it is consumed to boost effectiveness. Andrew Davies, Co-founder of Idio, chatted with Demand Gen Report on how B2B marketers are struggling with proving content marketing ROI, analyzing the right…
DGR TV: Nick Edouard, LookBookHQ

DGR TV: Nick Edouard, LookBookHQ

When it comes to B2B buyer engagement, a lot more has to happen after the prospect clicks on a piece of content. This interview with Nick Edouard, EVP of Business Development and Marketing for LookBookHQ, highlights several areas content marketers…
DGR TV: Michael Brenner, NewsCred

DGR TV: Michael Brenner, NewsCred

During his presentation at the 2015 B2B Content2Conversion Conference, Michael Brenner, Head of Strategy for NewsCred, highlighted several trends that B2B brands are leveraging as part of their content marketing initiatives. He cited building buyer relationships and preparing personalized content…
DGR TV: Daniel West, SAVO

DGR TV: Daniel West, SAVO

Daniel West, Executive Vice President of Strategy & Corporate Development at SAVO, discussed the company's partnership with Salesforce.com with Demand Gen Report. He provided insight on how the partnership helps salespeople better manage their CRM system and offer the right…
DGR TV: Dario Priolo, Richardson

DGR TV: Dario Priolo, Richardson

Dario Priolo, Chief Strategy Officer at Richardson, outlined the company's recent partnership with SAVO and the need to optimize sales training and support at every stage of the sales cycle.
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