Dreamforce 2013: Anita Wehnert, Product Marketing Leader, ReadyTalk
Anita Wehnert, Product Marketing Leader, ReadyTalk
Anita Wehnert, Product Marketing Leader at ReadyTalk, sat down with Demand Gen Report to share her insight on how buyer behavior is being analyzed from both the marketing and sales teams this year at Dreamforce, while also touching on how effective webinars are useful at any stage of the buying cycle.