DGR TV: Nick Edouard, LookBookHQ
When it comes to B2B buyer engagement, a lot more has to happen after the prospect clicks on a piece of content. This interview with Nick Edouard, EVP of Business Development and Marketing for LookBookHQ, highlights several areas content marketers are struggling with, including measuring the right content engagement metrics, enhancing content personalization with those metrics and leveraging this personalized content throughout nurture programs.