This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.
The increasing use of smartphones is giving a boost to the effectiveness of email marketing. This infographic from KISSmetrics offers some tips for optimizing your emails for mobile viewing.
Blogs, infographics and press releases are all integral to a top-notch content marketing plan and can do wonders for your SEO and web traffic. This infographic from WebNet Hosting outlines some best practices.
With nearly half of all email being opened on mobile devices, marketers have to ensure that their messages are displayed correctly when buyers access them on the go. This infographic from Litmus, an email testing and analytics firm, provides a how-to guide for responsive email design.
When you hit “post” on your latest blog entry, that is just the beginning. In this infographic, Dynamic Search, a search engine optimization company, provides a dozen tips for blog promotion.
Landing pages play a vital role in B2B marketing campaigns. Thompson Local, a provider of B2B email marketing services, offers these tips for building landing pages that match your outbound messaging and user needs.
Before investing in marketing automation, companies are looking for statistics to help them can understand the ROI of these tools. This infographic from Pardot details how marketing automation contributes to the bottom line.
Many B2B marketers are turning to account-based marketing (ABM) strategies as they aim to duplicate the success of their current revenue-generating accounts. In this infographic, Insightera, a provider of B2B web site personalization tools, offers five steps to launching an ABM effort.
B2B buyers are bombarded with content , so marketers have to figure out how to cut through the information overload and help buyers prioritize. This infographic from LookbookHQ and Beutler Ink demonstrates how storytelling can help your content rise above the noise.
You can't have just one — and that includes potato chips and types of content. This infographic from marketing firm ContentPlus explores the benefits of the most popular content types and how including the right mix in your content strategy can lead to great results.
