This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.
Compelling content requires finding great sources, meeting deadlines and building in time for editing. Spundge, a content platform vendor, has compiled this infographic that outlines the critical steps to generating content that influences prospects and moves them along the pipeline.
Nearly three quarters (73%) of marketers said they are creating more content than they did just a year ago, according to this infographic from LinkedIn. In addition, 42% of B2B marketers consider themselves effective at content marketing, up from 36% last year.
For marketers, there is plenty to do and see at Dreamforce. This infographic from Demandbase highlights some of the most relevant sessions for marketers, plus a few of the coolest parties.
Investment in email marketing is expected to reach $2 billion by 2014 and 59% of B2B marketers say email is the most effective channel for generating revenue. Those are just a few of the email marketing statistics shared by Trumpia, a digital marketing company.
When done correctly, content marketing, social media and SEO are a triple threat for lead generation. Being interesting helps get you better search rankings, larger audiences, and ultimately, more impressive results, as demonstrated in this infographic from Adept Marketing.
Big Data is having a big impact on marketing, but only one third of executives are familiar with the term, according to this infographic from Demand Metric, a marketing consultancy. The infographic outlines the opportunities and challenges of Big Data for marketers.
When calculating the effectiveness of a content marketing campaign, it can be a challenge to determine which metrics are the most meaningful. This infographic from digital publishing firm 3D Issue breaks down the top measurements to monitor.
Adding SEO to your promotional strategy can give your one-time event greater longevity and a lasting return. This infographic from BKV, a digital marketer firm, outlines the steps to maximizing your on-line or off-line event.
This infographic from WhoIsHostingThis?, a web hosting company, touches on the psychology behind what drives folks to share content and examines elements necessary to take content to the maximum level of shareability. It goes on to explain that the more emotion content evokes, the likelihood of going viral increases.
