This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.
The four-step process familiar to every marketer — awareness, interest, desire, action — is changing, in a big way. This infographic from advertising firm BIGSHOT Interactive illustrates inbound marketing’s role in new purchase funnel.
Top marketers are using marketing analytics to predict future outcomes as well as report on the performance of past campaigns. That was one of the findings of the ITSMA/VEM/Forrester 2013 Marketing Performance Management Survey highlighted in this infographic.
With so many different ways to reach customers, it’s all about finding the best and most personalized channel. In this infographic, Couch & Associates rounded up some statistics to show just how important communication is for marketers.
Today’s B2B marketers understand the importance of enterprise mobility, timely follow up, immediate access to marketing collateral, and the ability to track prospect activities at anytime. But, they still have to keep their eye on ROI and alignment with the sales team. This infographic from FatStax, a mobile platform provider, outlines how mobile marketing automation bridges the gap between sales and marketing.
Each industry sector has its own unique requirements when it comes to content marketing. This infographic from Poweredbysearch, a provider of search optimization services, provides some content marketing suggestions for various industries.
Only 14% of companies say they have appropriate content for every stage of the buying cycle. This infographic from Qvidian can help marketers determine what content works at which points in the buying journey.
A recent report by the CMO Council and NetLine reveals that 87% of B2B buyers say online content has a major or moderate impact on vendor selection. But vendors get low marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.
Marketers are expected to spend $118.4 billion on content marketing in 2013, so they need to make the most of this investment by reworking existing content in other formats. This infogaphic from Active Internet Marketing makes the case for taking a piece of content you’ve already own and giving it new life in a different media.
With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, ahead of SEO and event marketing, according to this infographic from Dekh. Email is most likely to be opened on Tuesdays.
