News

The Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple devices and channels.

Journey Maps uses a drag-and-drop interface is positioned to give marketers easier control over mapping customer journeys via email, social, mobile and online. The interface also measures performance, while providing a holistic view of how customers interact with the brand.

Ifbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms.

The keyword spotting technology is designed to monitor inbound sales and support calls and uses customizable criteria to score each conversation. Keyword spotting can be used to determine, among other things, if a call converted to sale and if the support agent followed approved scripts.

6Sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level.

The new solution seeks to leverage external behavioral data — not found in the user’s CRM system — to find prospects that have the highest potential to convert. The tool can also provide users with further insights into an existing prospect’s buying intent. The data collected can also be leveraged to predict future demand for products, which can aid marketers when forming strategies for particular product lines.

LeadMD launched Navigate, an online educational platform designed to boost ROI by providing concise, task-based learning.

The platform will offer various forms of content covering topics such as marketing automation, sales alignment and content optimization. The platform intends to also offer instructional videos covering best practices for implementing Salesforce.com and Marketo.

SmartZip Analytics, a SaaS-based predictive marketing technology provider, announced that it has secured $12 million in Series B financing.

The round, led by Crest Capital Ventures, will be used to boost product development and promote growth in its sales and marketing initiatives, according to company executives. The funding will also enable the company to expand the market for its  SmartTargeting solution, which is currently strong in the real estate sector.