LeadMD Announces New Learning Platform
- Published in Industry News
LeadMD launched Navigate, an online educational platform designed to boost ROI by providing concise, task-based learning.
The platform will offer various forms of content covering topics such as marketing automation, sales alignment and content optimization. The platform intends to also offer instructional videos covering best practices for implementing Salesforce.com and Marketo.
Video content will also cover various marketing topics, including:
- How to properly manage lead scoring campaigns;
- Tips for finding content marketing success; and
- Tactics to enhance social media engagement.
The Navigate platform is positioned to allow users to choose what they need to learn to address a problem or understand a marketing function, according to LeadMD CEO Justin Gray.
Gray added: "So often companies make a big investment in marketing tools, then don't have the time or resources to really get the full return on their investment.By working with thousands of companies to optimize their sales and marketing processes we have amassed an immense amount of knowledge and have identified the questions most asked by today's sales and marketing professionals."