SalesPredict Unveils Marketo Integration
- Published in Industry News
SalesPredict added its predictive analytics application for Marketo to the marketing automation vendor’s LaunchPoint partner ecosystem.
The application is positioned as a tool to synchronize data from Marketo into the SalesPredict predictive lead scoring system, providing marketers with the necessary segmentation capabilities to target prospects most likely to convert.
SalesPredict for Marketo is designed to aid users in their predictive lead scoring initiatives by providing buying signal insights based on key behavioral, demographic, firmographic and sales data from a company’s CRM and outside data sources. The platform also incorporates information from users’ Marketo database, including:
- The source of the lead;
- Social media interactions; and
- The number and frequency of web site visits.
This information results in distinguishable predictive lead scores, which can then be leveraged to improve lead targeting and overall conversion rates throughout the buying cycle.
“B2B marketers turn to Marketo to help them engage with their prospects and customers more effectively,” said Yaron Zakai-Or, co-founder and CEO of SalesPredict. “We’re excited to bring our predictive lead scoring and purchase signal insights to Marketo’s customers to help them target those engagements and increase their conversion rates so they can efficiently acquire and retain more customers.”