DemandGen Reports

Eloqua announced Wednesday that it has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The company plans to list on the Nasdaq Global Market under the symbol ELOQ.

The number of shares to be offered and the price range for the offering have not been determined. However, an article on The Wall Street Journal’s web site estimated the company planned to sell up to an estimated $100 million of common stock in the offering.

J.P. Morgan Securities LLC and Deutsche Bank Securities Inc. will serve as joint book-runners for the offering, with JMP Securities LLC, Needham & Company, LLC, and Pacific Crest Securities LLC acting as co-managers. 

Silverpop recently announced the launch of Social Sign In, a new feature designed to help site visitors leverage social identities during the sign-in process. Through a partnership with Janrain, a provider of social identity management solutions, Silverpop customers can now offer their site visitors an alternative to web form completion. Entering a one-year exclusive agreement, Janrain selected Silverpop as its premier marketing automation provider.