DemandGen Reports

Aprimo, a provider of cloud-based integrated marketing software, recently announced a new addition and enhancements to its Integrated Marketing Management (IMM) solutions. Focused on combining Teradata and Aprimo’s key offerings, the enhancements offer capabilities to drive Marketing Operations, Multi-Channel Campaign Management and Marketing Performance Measurement.

Aprimo also added a new offering to its IMM suite – Aprimo Real-Time Interaction Manager, an inbound marketing and offer management solution designed to analyze all customer interactions to ensure the best offer for each individual customer is delivered in real-time.

Genius.com today announced its international expansion with a new UK office. Mark Donkin will lead the office as Managing Director to further grow Genius’ global presence and better serve customers in the UK.  

“Establishing a physical presence in the UK is an exciting milestone for the company,” said Sam Weber, CEO of Genius.com. “We have seen early success in the UK with big brand customers like British Telecom, making it the natural progression for our global expansion. “Mark has extensive enterprise software experience particularly in aligning marketing and sales, making him an ideal candidate to head the office, manage our UK customers and expand our presence. We are thrilled to have him on board.”