DemandGen Reports

BlueBird Strategies  has joined The Marketing Automation Institute (MAI), a marketing automation community and certification resource, as a sponsor.

As a lead generation firm, BlueBird Strategies has been building upon marketing automation platforms from companies including Act-On Software, Manticore Technology, Marketo and Pardot since the inception of marketing automation.

Act-On Software, a cloud-based marketing automation platform, recently announced its results for Q3 2011. During the quarter, Act-On added 164 new customers, an increase from 137 in Q2 2011. The company also increased annual recurring revenues by more than 400% year over year.

“We continue to experience unprecedented growth within the marketing automation industry because we deliver the experience that marketers really need, without any pricing or packaging gimmicks,” said Raghu Raghavan, Founder and CEO of Act-On Software. “Our adoption rates continue to validate the incredible demand within the Fortune 5 Million for our solution. We have grown adept at servicing the needs of agile marketing teams, and their growing and evolving needs are fully baked into our DNA. This is only the beginning of this market’s rapid evolution, and we expect to be a leader for years to come.”