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DemandGen Reports

Silverpop Acquires PlacePunch, Adds Check-In Centered Offerings


Screen_Shot_2011-10-11_at_10.48.52_AMSilverpop recently announced the acquisition of PlacePunch, a location-based marketing platform. The partnership provides a new dimension to Silverpop’s Social Connect strategy, and is designed to help marketers drive revenue by being accessible to their customers.

In an effort to efficiently engage with customers tapping into location-based social networks, PlacePunch is designed to help BtoB marketers connect with customers via check-ins that are incorporated into multi-channel campaigns. The suite of marketing programs includes rewards programs; check-in contests; location-based offers; check-In messaging; and reporting and analytics.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Harte-Hanks Unveils The Demand Curve To Help BtoB Tech Companies Leverage Benchmark Data


Harte-Hanks, a direct marketing services provider, recently announced the commercial availability of The Demand Curve, a new insight-driven tool for technology markets. The solution builds on core areas including professional and business marketing data management, content development, digital and social conversations, and sales and marketing funnel management.

Extraprise Posts 30% Growth For i2i Demand Generation Services


Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, announced a 30% increase in revenue for its i2i demand generation services in the company’s fiscal year 2011.

The company reported that strong demand for high volume, complex multi-channel marketing campaigns drove average annual contract values higher by 16%.

During fiscal year 2011, Extraprise saw increased demand for its i2i marketing service offerings, particularly in marketing operations and lead generation and nurturing.

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