DemandGen Reports

Demandbase, Inc. announced that more than 30 new Eloqua customers have selected Demandbase Real-Time ID to optimize web experiences since the company announced the plug-in to Eloqua’s marketing automation suite at the Eloqua Experience conference in October 2010.

The Demandbase Real-Time ID Service is designed to identify existing customers, target accounts, industries and other business attributes of the web visitor before web pages are served, to optimize interactions with personal engagements. The technology also can be plugged into existing Eloqua forms, requiring fewer questions to be asked of visitors (from an average of 12 to five fields).

Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to make a lot of noise during its user event this week. Eloqua Experience drew more than 1,200 attendees to San Francisco, CA, an increase of 42% year-over-year, according to Eloqua’s CEO Joe Payne.

Although Payne could not highlight specific forward-looking statements due to the filing, he did note the company’s continued growth acceleration. Eloqua reported it is growing at nearly 40% year-over-year through Q3 2011. The company serves more than 80,000 individual users in more than 40 countries, and now supports more than 6 billion transactions a day.

During the kickoff keynote, Payne emphasized the company’s strategy to address the shift to “SaaS 2.0” — where mobile, social and apps are driving the new models for delivery, engagement and integration.