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DemandGen Reports

Kwanzoo Announces Technology Partnership With Eloqua, Delivers Cloud Connector for BtoB Engagement Marketing

Kwanzoo, a provider of multi-channel engagement marketing software solutions recently announced a technology partnership with Eloqua. The partnership encompasses the release of the Kwanzoo Cloud Connector for Eloqua, designed to enable the integration of Kwanzoo's suite of Smart Marketing Units with the Eloqua platform.

Kwanzoo's suite of Smart Marketing Units — which include polls, surveys, social promotions and opt-in lead forms — is now integrated with Eloqua's Platform and is used for lead nurturing, lead capture, social sharing and display campaign optimization.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit


Televerde, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization.  Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads.

Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes:

Rock Annand Launches “Live in 45” Lead Nurturing Program


The Rock Annand Group, a BtoB marketing and sales consultancy, recently announced “The Ultimate ‘Live in 45’ Lead Nurturing Program,” a “guided implementation” for a lead nurturing campaign focused on the specific, practical steps to construct effective programs, beginning Nov. 1, 2011.

As BtoB marketers migrate to interactive strategies — including blogs, social, videos and webcasts — many struggle to bridge the gap between these efforts and actual lead generation. The missing link, according to Rock Annand President Henry Bruce, is a systematic, measurable approach that reliably generates leads, qualifies them and follows up with them in an appealing and effective fashion.

“Scattershot marketing brings little or no results,” Bruce said. “But if you line up all the right elements in a well-orchestrated program, you generate leads from the right audience, separate the unserious from the truly interested people and keep them engaged as you present them opportunities to buy. All along the way you’re watching and measuring so you get the greatest results not only this time, but in the future as well.” 

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