DemandGen Reports

Eloqua recently honored the winners of its 2011 Markie Awards. The awards celebrate outstanding achievements in marketing and revenue generation.

Now in its fifth year, the Markie Awards received nearly 200 submissions across 20 categories form Eloqua customers. There were more than 15 winners ranging from top sports franchises and Fortune 1000 companies to high growth start-ups.

“The 2011 Markie winners and finalists are an exceptional group of companies who have driven meaningful and measurable results,” said Joe Payne, CEO, Eloqua. “Markie winners are some of the fastest growing and most successful companies in their respective industries and it’s an honor to recognize them for their remarkable accomplishments.”

Despite huge increases in smartphone and tablet penetration, 70% of BtoB companies have yet to optimize their web sites for mobile users, according to research from IDG.

As mobile becomes a vital part of browsing and buying processes, industry analysts suggest BtoB companies must take cues from their BtoC counterparts to determine best practices for an efficient mobile strategy. “When it comes to considerations for mobile marketing, we have to think about it in terms of this is going to be the way that people use the internet,” said Karsten Weide, Research VP Digital Media & Entertainment, IDG. “It’s going to be mobile first!”