DemandGen Reports

Pardot announced that its cloud marketing automation platform has been integrated with web meeting solutions for a more complete webinar planning experience. Pardot users can now access GoToWebinar, WebEx and ReadyTalk directly from Pardot’s platform, streamlining marketers’ efforts to register prospects for events, report on event attendance and display and score prospect activity.

“Webinars are clearly an important part of online marketing,” said Adam Blitzer, Co-Founder & COO, Pardot. “But like any other activity, if its not built into a company’s overall marketing automation initiative, the value of webinars is diminished. By integrating with the top webinar solutions, we’re ensuring that event data is clearly factored into marketing plans and campaigns. We’re also giving clients the freedom to choose a webinar system that is best for them.”

Marketo recently announced record results for Q3 2011, adding more than 150 customers in the quarter and growing revenue by 122% year-over-year. In the quater, Marketo signed customers across numerous industries, including Angel MedFlight Worldwide, Delta Dental of California and Affiliates, Generations Federal Credit Union and Ventana Research. With these new customers included, Marketo reported more than 1,350 customers have now adopted the company’s solutions in three and a half years.

Marketo also has more than doubled its employee count — expanding the number of customer-facing support and service employees by 150% and increasing engineering capacity by more than 50%. In April 2011, the company opened its European headquarters in Dublin, Ireland, to support its growing international customer base. Marketo is on track to more than double its 2010 revenue and has expanded its global staff to more than 200 so far in 2011, according to a company press release.