DemandGen Reports

The Marketing Automation Institute (MAI) recently announced the availability of its three initial course offerings.  The course curriculum is designed to provide process-based insight that highlights the skills necessary to be successful using marketing automation technology.

“We’re finding more and more organizations buying into this myth of ‘plug and play’ technology,” said Carlos Hidalgo, Executive Director of the MAI. “We want to supply a firm foundation for a user to get a level set of what automation is and how to approach it, as well as what should be considered to get the most out of the technology and your investment in it.”

Demandbase, a provider BtoB marketing performance improvement technology solutions, today announced enhancements to its Real-Time Identification Service. The solution now includes enhanced audience classification capabilities for worldwide business web traffic.

Specific audience classifications include business size, industry/verticals, government, education, residential and wireless. These enhancements are designed to enable marketers to personalize content more effectively, and optimize their web sites and digital marketing programs to improve customer acquisition and customer retention.