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DemandGen Reports

G3 Communications Launches Channel Marketer Report; New Online Publication Targets Key Marketing Sector

G3 Communications announced the launch of Channel Marketer Report, a targeted e-media publication covering the latest solutions, trends and strategies to help vendors and their partners optimize their marketing, both to and through their partner networks.

Channel Marketer Report (CMR) will highlight solutions and processes designed to help marketing executives track results and sales leads across a complex, tiered marketing structure. In addition, CMR will provide prescriptive “how-to” articles, offering guidance for VARs and independent agents eager to increase sales.

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Salesforce.com To Acquire Rypple; Social Performance Management App To Be Re-Launched as “Successforce”


Salesforce.com announced it has entered into a definitive agreement to acquire Rypple, a cloud-based social performance management company. The acquisition signifies salesforce.com’s entry into the human capital management (HCM) market for the social enterprise. Salesforce.com plans to re-launch Rypple as “Successforce” and create a new HCM business unit, which will be run by John Wookey.

The transaction is expected to close in salesforce.com’s fiscal first quarter ending April 30, 2012, subject to customary closing conditions according to a company release.

True Influence Launches LeadPAC Free Model For Email Campaigns


True Influence, a provider of pay-for-performance lead generation solutions, today announced the launch of the LeadPAC Free Plan, as well as tiered pricing plans available on a monthly or pay-per-play basis.

LeadPAC, which was launched commercially in September 2011, is a behaviorally targeted, self-service email prospecting platform designed to enable online advertisers and marketers to target the right message to the right person at the right time.

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