DemandGen Reports

HubSpot, a provider of integrated marketing solutions, has added the Ifbyphone LeadResponder to the Hubspot App Marketplace. Designed to address the gap between web inquiries and sales follow-up, LeadResponder gives marketers the ability to instantly deliver inbound web leads to sales representatives as a phone call.

Ifbyphone's integration with HubSpot is designed to enable marketing and sales to streamline efforts by more quickly following up with prospects who complete a web form. LeadResponder connects a user's sales team with qualified prospects by phone while prospects are still actively engaged a web site and the solution provider is top of mind. When a qualified prospect fills out a web form, the software triggers a phone call to find an available sales rep. Once a prospect is identified, the sales rep receives basic information about the qualified prospect and is immediately connected to the buyer.

Neolane, a provider of marketing automation and conversational marketing technology, recently reported $44 million in revenue, a 47% year-over-year growth in 2011. Neolane also reported a 50% increase in its global employee headcount, focusing on expanding its sales, product development and customer support and services capabilities. 

The company also announced key platform enhancements, including social marketing capabilities. Primarily enterprise-class B2C and B2B organizations, Neolane customers utilize conversational marketing strategies as part of the overall platform, designed to improve customer engagement by integrating the marketing experience across inbound and outbound communications channels, including social and mobile. New Neolane customers added in 2011 include barnesandnoble.com, Carrefour Bank, Clarins Group, Club Med, Eircom, Fresh, Inc., Mercedes Benz UK, Nissan Europe, Ozon and Redcats.