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DemandGen Reports

Rainmaker Adds Cloud-Based Enhancements To B2B E-Commerce Solution


Rainmaker Systems yesterday announced the release of its cloud-based B2B e-Commerce solution, designed to help marketers drive increased online sales in a self-service fashion.

The Rainmaker B2B e-Commerce suite is focused on several key features to empower users with more control of their e-Commerce environment. These new features include the ability to change and update languages, payment types and currencies, in addition to advanced administration rights, such as the clients’ ability to launch a new store, and offer clients ease of store administration, simplified ongoing maintenance and better reporting to technology companies focused on maximizing revenue through their online B2B store.

Manticore Technology Unveils New Version Of Marketing Automation Platform


Manticore Technology announced the release of Manticore Winter 2012, the latest version of its marketing automation platform.

After finishing its sixth year serving the marketing automation category, with more than 150 customers using its platform, President Jeff Erramouspe described 2011 as a “low key” year, as the company focused primarily on product development.

 “We decided to pull back a little bit on marketing and sales to give ourselves the ability to refresh the product and dramatically increase our engineering and support capacity,” he told DemandGen Report. “Now the plan is to increase our marketing and sales spend in 2012, and really go out with this new platform.”

Steve Gershik Joins SiriusDecisions As Vice President of Worldwide Marketing


B2B research and advisory firm SiriusDecisions today reported the appointment of Steve Gershik as Vice President of Marketing. News of the company addition comes on the heels of after another year of record growth for the firm.

Gershik, an award-winning business marketer, will be assuming responsibility for SiriusDecisions' product marketing, demand generation and corporate communications functions, as well as overseeing marketing operations and driving corporate strategy.

More Articles...

  1. Harte-Hanks Reports Lower Revenue for 2011, Enhances B2B Marketing Service Offerings
  2. HubSpot Expands Offerings To Include Voice-Based Marketing Automation
  3. Neolane Reports $47 Million in Revenue in 2011, Plans Aggressive Global Expansion for 2012
  4. Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth
  5. Silverpop Exceeds 1,500 Customers; Partner Program Drives 20% Of New Business in 2011