DemandGen Reports

Silverpop, a provider of email marketing and automation solutions, recently reported that 20% of its new business in 2011 wasdriven by partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage. The company launched the SilverLining Partner Network in August 2011.

At the close of Q3 2011, Atlanta, GA-based Silverpop reported its customer base grew to more than 1,500, with 100 new customers added in Q3. New customers include: Adecco, nTelos Wireless, Yamaha WaterCraft Group , Wayne State University and Park ‘N Fly. Additionally, Silverpop has recently recognized 115 customers as “Engage Certified,” after demonstrating they have successfully mastered the Engage product through a two-part assessment test.

Act-On Software, a provider of marketing automation technology, announced record results for Q4 2011. Act-On reported 171 new customers in the quarter, and a 405% increase year-over-year in annual recurring revenues.

Headquartered in Beaverton, OR, Act-On said it increased its employee count by more than 600% year-over-year, to continue technology innovation and accommodate its commitment to customer support.