DemandGen Reports

Lead management software vendor Marketo announced that it has secured $8 million in Series B funding. The round was led by Storm Ventures, with participation from existing investor InterWest Partners. The funding is earmarked to expand sales and marketing in North America and internationally, continue to fuel Marketo’s product pipeline, and invest in customer operations and services.

Since marketing is now included in weekly, monthly, quarterly, and annual reporting and strategic planning process meetings, Marketing Performance Measurement (MPM) processes are becoming an essential tool to create a well-communicated cadence with sales and corporate management.