DemandGen Reports

After relying on trade shows and face-to-face events as their exclusive lead generation strategy, Compass Learning decided to switch gears and automate their marketing. After transforming their outreach strategy earlier this year to targeted email campaigns and trigger-based offers, the Austin, TX-based company has ramped up the number of marketing campaigns and their volume of leads turned over to sales--all without expanding its sales and marketing teams.

Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new meal and snack product line. To jumpstart the launch, Kraft worked closely with online consumer groups to learn about their needs and educate them about dieting basics, through an internally developed health and wellness community. Delivering on the promise of giving consumers products that meet their dieting needs, the South Beach line boasted $100 million in sales in its first six months on the market.