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DemandGen Reports

Sprint Dials In ROI Tracking Of Social Media Buzz Via Omniture, Lithium Apps

For its marketing campaign Sprint says it’s the “now network.” Its social media network is proving to be just as urgent and ROI oriented.

While marketers have been struggling to find ROI around social media, Sprint recently partnered with Omniture and Lithium to demonstrate the tangible benefits of its online community. Sprint’s key social media initiative, BuzzAboutWireless.com, is a leading online community for wireless users, powered by Lithium. The site lets users help each other in using wireless products and services, and generates rich customer data that complements Sprint’s corporate and e-commerce Web pages. After launching Buzz About Wireless, Sprint quickly recognized the need to integrate data from its social media initiatives into its Web analytics.

Conseco Insures Agent Success By Connecting Exact Target To 5Buckets

Integration is a critical concern at every level for Indianapolis, IN-based Conseco. As a leading provider of supplemental health insurance, life insurance and annuities for Middle Americans, Conseco has to seamlessly connect vendors, technologies, and communication methods in order to succeed. Integrating communications each day for hundreds of individual insurance agents through print, email and phone calls proved to be one of its biggest challenges and also one of its biggest successes.

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