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DemandGen Reports

Market2Lead’s New Release Boasts Usability Advances To Compliment BI Tools

Over the past 5 years, Market2Lead’s solutions have powered more than 50 million leads for marquee customers such as Cisco, Citrix, and Tibco. And while the technical capabilities of the company’s tools have rarely been questioned, some competitors and analysts challenged the solution as being difficult to use and designed more for IT executives rather than marketing.
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  • Category: DemandGen Reports
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Demandbase Pro Launch Aims To Convert Anonymous Web Traffic Into Sales Leads

Most BtoB marketers are using Google Analytics to learn more about how visitors find and navigate their sites, but they still struggle with strategies to convert the large percentage of unidentified traffic. Officially taking the wraps off of their Demandbase Professional SaaS offering this week, Demandbase is targeting significant void of unconverted web traffic.
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  • Category: DemandGen Reports
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Recession’s Silver Lining? Market2Lead Posts Triple Digit Growth In 08 Licenses

The economic downturn has actually had a silver lining for some marketing automation vendors, as Market2Lead recently announced its license bookings increased by 111% in fiscal year 2008 and were also up by 98% in the company’s Q4. In order to capitalize on the category’s continued momentum, Market2Lead also tapped industry veteran Kevin Joyce as its new Chief Marketing Officer.
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  • Category: DemandGen Reports
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  4. Salesgenie Uses Force To Deliver Sales Leads Directly Into Salesforce
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