As powerhouse brands from financial services to manufacturing look to pare their operations, small to midsized firms are emerging as a big opportunity during the economic downturn. According to industry data, small businesses have created 60% to 80% of the net new jobs added since the mid-1990s.
After carving a niche by providing solutions that that enable frontline sales executives to quickly identify and connect with top prospects, Genius.com is expanding its suite of BtoB marketing solutions with this week’s release of Genius Enterprise. The new offering significantly broadens the company’s marketing automation capabilities, adding functionality such as lead nurturing, real-time lead conversion and lead scoring to the company’s email marketing and demand generation solutions.
For Transplace good things come in threes. As one of the top ten third party supply chain companies it has taken logistics outsourcing to a new level of expertise. And as a BtoB marketer it is consolidating its efficiencies in the three key areas of demand generation: email, direct mail, and now events.
After deploying lead management tools from LeadLife Solutions in October 2008, Transplace has tightened up all aspects of its demand generation efforts. Utilizing LeadLife’s tools, the company’s telemarketing is fueled by targeted, content-led email and direct mail initiatives that build relationships with key decision makers at highly-scored prospects.
