DemandGen Reports

Like most companies, Orbitz feels the need for speed when it comes to fueling its growth trajectory. When the online travel company launched a new business model for delivering corporate travel services, management wanted to see the same growth and profitability they had grown accustomed to in the retail travel space. That meant quickly coming up with a cost-effective way to identify the prime buyers in the sprawling small and medium-size business market. The team needed a smart and efficient method for contacting, qualifying and setting appointments with customers who were ready to purchase while continuing to nurture future prospects.