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DemandGen Reports

GeoSpa Streamlines Sales & Marketing Assets Via Portal Share Solution

With a widely dispersed client base and many sales offices around the world, getting its sales team on the same page is a challenge for UK-based GeoSpa Fitness, a global distributor of spa and fitness equipment. With sales teams in the UK, Germany, South Asia, Croatia and the Middle East, GeoSpa ends up sharing documents with nearly 100 people for any given account.

The company has 80 offices located in cities around the world, with US headquarters in Seattle. For GeoSpa, sharing all kinds of documents and graphics effectively and quickly among disparate teams is critical to driving business efficiency. After using a combination of email and SalesForce.com to share and store documents, GeoSpa recently implemented the ShareNow solution from ShareMethods, which was integrated as part of the SalesForce.com AppExchange.

WorkForce Software Sees 70% Sales Lift By Automating Marketing Interactions

Reaching prospects with widely varied business titles required WorkForce Software to qualify leads in a mass quantity, while still offering a personalized touch to prospects entering the marketing queue through its Web site.  Because similar job functions have different titles depending on the industry, WorkForce Software was tasked with automating their interactions without sending out mass messages.

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