DemandGen Reports

Coming off the strongest business quarter in its company history, customer acquisition solutions provider Demandbase recently announced enhancements to the Demandbase Professional solution. The new release includes advanced web analytics, designed to provide BtoB marketers with specific traffic sources that deliver the highest valued Web traffic.

Effectively leveraging prospect activity can prove to be a huge advantage for BtoB marketers. Aiming to deliver a more engaging experience to its customers, Move, Inc. leveraged relevant prospect activity to deliver personalized email content.