Featuring six casinos with more than 7,200 slots, 380 table games, Foxwoods Resort Casino realized the Web site could still be a powerful tool to communicate with its customer base. As Foxwoods’ IS organization moved toward a major Web site overhaul in 2006, it concluded that its Web analytics product was no longer sound.
Responsys used the platform of its annual Leaders Forum to announce an agreement to acquire Smith-Harmon Inc., an award-winning digital marketing services firm with a client list that includes Salesforce and Orbitz. The acquisition of Smith-Harmon is designed to help the customer base of Responsys with the strategic planning, creative design, and execution of integrated, cross-channel marketing programs.
Shortly after the launch of MailboxIQ, Pivotal Veracity released a new report featuring results from the first email marketing campaigns tracked using the technology. Pilot senders found a large number of recipients accessing email from mobile and software-based email clients, not just Web-based systems, according to the report.
