DemandGen Reports

Marketbright announced it has achieved over 320% customer growth in the last 12 months. In the year since Marketbright closed its Series A funding, led by Alan Patricof of Greycroft Partners and Knight’s Bridge Capital Partners, the company has signed on various enterprise customers including Composite Software, Hart Scientific (part of Fluke), ACL, Vitria, Exalead, iJet, Ensim, LogiXML and many others. In addition, two Fortune 100 companies have begun major implementations of the Marketbright platform.

Focused on providing new functionality to its Marketing View product, TreeHouse Interactive recently announced features designed to provide marketing and sales teams better tools to target campaigns; qualify, capture and score leads, and create dynamic nurturing triggers. These tools include extensive bi-directional salesforce.com integration, download resource management and the ability to publish remote forms.

Earlier this year, TreeHouse announced Marketing View integration with salesforce.com and availability on the AppExchange, which is designed to enable marketers to pass sales-ready leads to salesforce.com based on multi-layered triggers from landing pages or micro sites. The integration is designed to offer dynamic mapping of landing page data to contact or lead objects in salesforce.com and to allow for de-duplication.