COVID-19 Update
Subscribe

DemandGen Reports

Forrester Wave Report Cites Cross Channel Campaign Tool Leaders

Forrester Research recently released its Cross-Channel Campaign Management Wave Report, the research firm’s first evaluation of cross-channel campaign management (CCCM). With the goal of spotlighting how vendors "support marketers in program management, multichannel execution, cross-channel decision management, optimization, measurement, and analytics," the report selected the top 11 vendors in CCCM capabilities.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
  • Hits: 4924

Loopfuse Launches New CRM Integration Wizard

LoopFuse recently announced the launch of its CRM Integration Wizard, an addition to its flagship offering, LoopFuse OneView, designed to provide businesses with easy-to- configure CRM integration. Designed to enable marketing staff to kickstart CRM integration without IT,  LoopFuse’s new CRM Integration Wizard aims to help businesses leverage marketing and CRM application functionality immediately to expedite the focus on revenue generation.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
  • Hits: 3445

Demandbase Adds Intelligence, Alert Features to Platform

Today Demandbase launched the next generation of its Demandbase Professional technology, designed with new sales and Web intelligence features aimed to enable real-time monitoring and alerts of critical Web activity. The new functionality is made available from the Demandbase Stream desktop software widget, designed to offer users instant visibility into customer, prospect and competitive intelligence from their Web site traffic, and to deliver automated alerts when a meaningful event occurs.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
  • Hits: 2715