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DemandGen Reports

Pivotal Veracity Purchase Extends Unica’s Email Marketing Offerings

Enterprise marketing software solution provider Unica has acquired privately held Pivotal Veracity, known for its tools which help companies optimize the deliverability and reputation of their digital communications.

Pivotal Veracity’s tools are designed to enable its customers to maximize email delivery effectiveness and reduce the opportunity cost of sending emails that never reach intended recipients, including those that are filtered by ISP and third party spam filter services, or end up in personal spam folders.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Marketo Momentum Continues, Adding 110 New Customers In Fourth Quarter Alone

Marketo announced it added 110 customers in Q4 2009, with strong growth coming from global companies from United Kingdom, Luxembourg, Germany, China, Australia, New Zealand as well as North America. The new clients included a range of enterprise and growing firms including D-Link Systems, EMI Music Publishing, Kelly Services, NuGEN Technologies and QlikTech International AB.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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