In another significant sign of marketing automation’s growth curve, Eloqua announced its client base grew by 40% in 2009, adding more than 200 new clients to bring its roster to over 700 companies, and 35,000 users in 33 countries.
Demandbase, a leading provider of BtoB customer acquisition solutions, has expanded its reach into the SMB market through a partnership with InfoUSA which will add over two million new companies to its platform.
The addition of Infogroup data in the small and medium business (SMB) segment, joins business contact information from sources including Jigsaw, Hoover’s, Harte-Hanks, Dun & Bradstreet, LexisNexis, AccuData, Edgar and others in the Demandbase platform. The integrated data platform includes more than 8 million business contacts, all with email addresses, and is available on demand with filtering and scoring functionality designed to improve the precision in list creation.
As a rapidly growing Inc. 500 award-winning company faced with the typical challenges of succeeding in the BtoB market, Customer Effective, a Microsoft Gold Certified and Inner Circle implementation partner, wanted to develop a strategy to fill the top of the sales funnel.
