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DemandGen Reports

New Leads360 Research Identifies Speed-to-Call as Critical Driver of Sales Lead Conversion

Speed-to-call is the single largest driver of lead conversion in the first two minutes after the lead was generated, according to new research from Leads360, a leader in sales lead management software. The company conducted a survey to determine the impact of speed on lead conversion rates.

The study was conducted on the data of several million Internet-generated leads and revealed that sales leads called under 60 seconds showed an astounding 391% improvement over average conversion rates.

  • Written by Demand Gen Report Team
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Loopfuse Adds New Salesforce.com Plug-in For Real-Time Lead Data

LoopFuse has introduced a new add-on to its LoopFuse OneView flagship offering LoopFuse’s OneView, which is designed to provide real-time activity lead information for Salesforce users. The new Prospect Activity SalesForce.com Plug-In provides customers customers activity data on any lead or contact in their database, enabling salespeople to rapidly assess the quality of each sales lead optimizing marketing focus.

  • Written by Demand Gen Report Team
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Salesforce.com Announces Acquisition Of Jigsaw To Fuel Data Services Entry

In another sign that M&A activity may be heating up, Salesforce.com today announced it has entered into a definitive agreement to acquire Jigsaw, a leader in crowd-sourced data services. The details of the deal include an approximate $142M cash purchase price, plus a performance-based contingent earn out of up to 10% of the purchase price. The deal is expected to close in Q2FY11, subject to customary closing conditions.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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